What Is an SEO Audit? And How to Do an SEO Audit Video

They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success. In addition, you may consider auditing your SEO on a quarterly basis. If you partner with a digital marketing agency like WebFX, your SEO plan may already include monthly reporting and optimization. When you create content, you don’t want to duplicate your content. Duplicate content dilutes the authority of your page, and it hurts your SEO rankings.

Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one. I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases. For instance, instead of just targeting «SEO tools,» I shifted one page to focus on «best SEO tools for small businesses.»

Issues with any of the things mentioned above are vital to include in an audit. Since audits are something you do regularly, keeping track of your most important metrics will help you understand the results of the changes you make over time. Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. You can use this information to create more content focused on easy-to-grow plants and drive more traffic to your site.

The off-page factors affecting your SEO

Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled. These elements also present problems from a usability perspective. Visitors are often looking for a very specific piece of information when visiting your site.

We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. Our expert SEO audit team conduct a thorough site audit, identify problems, diagnose issues, and deliver precise, specific remedial recommendations. A post-audit phone consultation and walk-through is also included in each option.

Looking to invest more in your SEO marketing strategy but don’t know where to start? Check out our guide on how to adjust your SEO strategy as you grow. Improve site performance and user experiences with effective site migration. Discover best practices for domain changes, server upgrades, and replatforming.

Ensure your sitemap doesn’t have any issues

Early adopters report actionable insights in less than 1 hour without the usual consulting costs. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries.

• Reviewing every element of your website can have a massive impact on its performance.
• These tools identify strategies that work and inform you of your next steps to achieve your goals.
• Before anything else, you need to create a viable strategy that will help you establish your goals.
• This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects.

See where your SEO is working and where it needs improvement. Yoast SEO drastically simplifies adding schema for WordPress, WooCommerce and Shopify users. The SEO plugin outputs JSON-LD (the format preferred by Google) to add schema markup directly to your page’s HTML — no coding required. Where necessary, merge similar pages into one in-depth article.

Conveniently SEO Anomaly named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler. So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. Only after ensuring your on-page SEO and internal links are strong and confirming that backlinks are indeed the differentiating factor, should you invest in targeted link building. Log files track every visit from search engine bots, like Googlebot or Bingbot.

It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.